Privacy advocates worry online advertisers will sneak around ‘Do Not Track’ rule | The Raw Story

Following the White House’s announcement of support for new one-click Internet privacy rules, electronic privacy advocates warned Raw Story that online advertisers who claim support the new standards might not actually be keen on giving up their most valuable metrics.Experts who spoke to Raw Story this week warned that if government officials are really serious about protecting Americans’ private data, it’s going to take a lot more than the recently announced voluntary standards.The Electronic Frontier Foundation EFF is concerned that industry groups may be able to find wiggle room around any such proposals that may ultimately become law, merely by altering their little-read terms of service agreements to include the very tracking the “Do Not Track” policy purports to allow users to opt out of.

via Privacy advocates worry online advertisers will sneak around ‘Do Not Track’ rule | The Raw Story.

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