Google privacy changes: what it means for you | GlobalPost

According to The Associated Press, these changes are not motivated solely by enhancing user experience. Google stands to draw even more advertiser revenue with the revamped policy. The $38 billion dollars Google receives in ad revenues already makes up a significant portion of its revenue. Consumers aiming to limit the information Google collects have some means to do so, but not many.  Registered users of Youtube, Gmail, or any other services cannot prevent the data they input from being collected. y However, if one is not logged on when using Googles search engine or watching Youtube videos, just to name a few, Google cannot match the data collected to your personal account — Google tracks your usage through a, “numeric Internet address attached to your computer or an alphanumeric string attached to your Web browser.” Google offers the option of clearing ones search history as well.

via Google privacy changes: what it means for you | GlobalPost.

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