[Huffpo] Ghosh plied the citizenry with free cigarettes and, sometimes, McDonald’s hamburgers.
They were pursuing a lucrative target: determining what Russian smokers wanted out of a cigarette — specifically, a Western cigarette. “We had to develop a brand the Russians would smoke,” Ghosh explained to The Huffington Post. For one study, they interviewed more than 1,000 smokers. “We stopped the bus and offered them cigarettes. And they all queued.”
Ghosh’s work for cigarette companies was chaotic, unbridled and, ultimately, deadly. To Mitt Romney and his colleagues at Bain & Co., it was a chance to rake in money. Ghosh said he reported directly to Romney, who was excited about the Russian market. “He was my boss,” Ghosh said.