Race, beauty, representation and black invisibility: how two recent beauty contests represent Brazil’s racial ideology

Black Brazil Today

Note from BW of Brazil: Two beauty contests, two different states, and two different histories serve as good examples of Brazil’s historical racial ideology. In the southern state of Santa Catarina, 24-year old Elisa Freitas was elected to represent her city, the capital of the state, Florianópolis, in the upcoming state competition. Meanwhile in Bahia, in the country’s northeast region, a beauty contest that was narrowed down to 30 contestants out of more 700 registrations, caused a stir for a different reason. First, let’s get to the details of what happened. Following is how the two events were reported.

Elisa Freitas is Miss Florianópolis 2013; she will represent the capital city in the Miss Santa Catarina Contest

The Municipality of Florianópolis through the Secretaria Municipal de Turismo (Municipal Secretariat of Tourism or SETUR), held last Monday, May 13th, in the UBRO Theater Miss Florianópolis 2013 Contest. Elegance, beauty, kindness…

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