The Aptly Named New Technology That Tracks Everything You Do – On The Media

You can attach cookies to anything – say, a box of pills you are supposed to be taking, or a water bottle to track your hydration. You can set Mother to nag you to do or not do things in the form of alerts sent to your phone, emails, even phone calls. On the Media has talked about the idea of \”the quantified self\” before, and this is just another step in that direction, allowing you to further monitor all of your activities and translate them into data that you can ostensibly use for self improvement.I\’ve read articles calling it \”creepy\”, but I like it, especially the branding. The name is refreshingly candid, and whether Sense meant to or not, just by naming the product Mother, provided a commentary on this kind of technology. The oft-repeated tagline on the Sense website is \”Mother knows everything\”.The mother unit even has a kind of detached smiling face with light up eyes, reminding you that it she? is, in fact, always watching you. I just think they should have taken it one step further and called it…I don\’t know, Big Brother? Smother?

via The Aptly Named New Technology That Tracks Everything You Do – On The Media.

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