Mapping the Trayvon Martin Media Controversy | MIT Center for Civic Media

The first major analysis to use Media Cloud’s tools for the purposes of “controversy mapping” considered the emergence in nontraditional, online media of opposition to proposed SOPA-PIPA legislation. In contrast to SOPA-PIPA, the Trayvon Martin story occurred and unfolded substantially offline: the shooting of a black teenager eventually sparked a national debate across multiple media channels, in rallies and marches, and in the speeches and actions of major political figures. Initially, the story passed with little notice, but the efforts of a small pro bono team of lawyers and publicists attracted the national limelight. From there, the Trayvon Martin story spread to broader audiences through a widely signed online petition, 24×7 cable news coverage, multiple activist campaigns including competing political agendas pushed by participatory media, a deeply emotional response from President Obama, and a widely televised criminal trial.

via Mapping the Trayvon Martin Media Controversy | MIT Center for Civic Media.

 

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