Karim Zidan delves into White Rex, the Russian clothing brand and former MMA promotion that propagates white supremacy and symbolism as part of their mission statement.

Karim Zidan // Feature: How an MMA clothing brand spreads racism and hate – Bloody Elbow //

Aptly named ‘Aggressive Clothing Comp,’ the store’s only recognizable feature is the white banner proudly positioned outside its entrance. Three figures are drawn on the banner above the store: a crusader, a Viking, and a fighter. The three figures face a pagan symbol known as the Schwarze Sonne (Black Sun). The symbol, a modified version of one used by ancient Norse and Germanic tribes, is synonymous with “far-right groups who traffic in neo-Nazi or neo-Volkisch ideologies”. Emblazoned next to the occultist symbol are the words WHITE REX.

The banner is not unique to the Voronezh oblast (region). According to the brand’s social media page, White Rex clothes are available in 29 locations across Russia, including five separate outlets in cosmopolitan Moscow. Some of the outlets carrying White Rex clothing are christened with names such as White Brothers, Radical Wear, Pridetown, and Rus Ultras, all of which specialize in sports wear that promotes a similar ideology.


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